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Practice Areas: Trademarks

Registering Trademarks

Actively protecting your trademarks is becoming increasingly important as continued expansion of the internet and globalization increase the risk that another company already has or will adopt a confusingly similar mark. Registering your trademark provides numerous advantages including providing prima facie evidence of the validity of your claim of rights in the mark. Such evidence can be critical to convincing infringers to cease infringing activity, to establish a claim of prior rights in a domain name over a squatter, obtaining the assistance of website operators to remove listings for infringing goods or enlisting the services of US Customs to prevent the importation of counterfeit goods.

Registering a trademark may seem relatively straight forward, but there are pitfalls for the unwary. Issues including correctly identifying the applicant, how to describe the goods or services, whether to register the words alone or a logo version of a mark and what constitutes use in commerce may seem simple but when approached incorrectly can add to the cost of registering a mark or increase the likelihood that registration will be refused. Relying on our considerable experience in searching, registering and litigating trademarks in a wide variety of industries, we can assist you in effectively and efficiently registering and managing your trademark portfolio.

Trademark Searches

We encourage conducting a trademark search before adopting or applying to register a trademark. You can conduct a preliminary search of the US Patent and Trademark Office registration records on the USPTO Trademark Electronic Search System to eliminate from consideration any marks currently registered for similar goods or services. We can then provide a more thorough search of not only federal registration records but state registration records, common law uses through the internet and international registration records.

Other Trademark Services provided include:

  • Trademark Infringement Litigation
  • Trademark Licenses and Assignments
  • Recording Documents Affecting Title to Trademark Registrations
  • Due Diligence Reviews of Trademark Portfolios to be Acquired
  • Monitoring Your Competitors’ Trademark Registrations and Applications
  • Opposition, Cancelation and Concurrent Use Proceedings
  • International Filings through the Madrid Protocol
  • Coordinating Trademark Searches and Applications for Registration in other countries
  • US Filing Associate for Foreign Law Firms

If you are not sure what service you need or you would like more information about our services, please contact us.